A one-stop ecosystem integrating industry brain, material library, central sample room, AI product lab, selection center, livestream studios, roadshow center, digital offices, talent apartments, and hotel & catering for the footwear and leather industry.
Data-driven decisions for trend, design & supply-chain
60,000㎡ with sample rooms, studios & warehousing
From design to marketing and brand building
The park is designed around digital and intelligent industrial upgrade, covering design & R&D, material supply, sampling, product selection, livestream commerce and brand building for the entire value chain.
Centralized industry data and analytics powering design decisions, trend forecasting and supply-chain collaboration.
Physical library of uppers, leathers, soles and components for on-site material selection.
Centralized sample and pattern center connecting leading design studios.
Modern offices, roadshow center, livestream studios and talent apartments.
Built around offline showcases, brand empowerment, park incentives and community building to act as a digital accelerator.
Multiple offline product showcases each year bring together quality buyers from supermarkets, e-commerce platforms, livestream and cross-border channels.
Leveraging events such as China International Footwear Fashion Week for brand positioning and visual identity upgrades.
Preferential leasing policies, professional facilities and talent services for tenants to create industrial clustering effects.
Through the Wenzhou Industry Influencer Club, building a community for brands, channels and content creators to collaborate.
Open to footwear and leather value-chain companies and related ecosystem partners.
Design studios, brand offices, creative agencies, MCNs and content production teams.
E-commerce companies, livestream commerce operators, cross-border teams and new channel operators.
Supermarkets, entertainment, F&B and other lifestyle service brands in the park.
Material suppliers, factory liaison offices, brand operation centers and innovative enterprises.
Footwear and leather industry partners are welcome to visit, discuss leasing opportunities and explore collaboration.